Internal advertising campaign
'more than a like' campaign
PwC decided that rather than support charities selected by the board, they would enable employees to take control of the company's charitable giving by having their own crowdfunding platform. This is an internal campaign run throughout all of PwC's offices across screens, posters, light boxes and their intranet. The New York office features a six metre wall graphic. I worked on the campaign from concept and pitch to delivery, responsible for delivery of all assets.